Edgerank is Vital to Your Brand’s Visibility on the Web

Remember when people launched entire companies dedicated to helping people get more visibility in Google’s search results? While search is certainly still a vital part of any brand’s visibility strategy, there is a new algorithm in town. It’s called Edgerank, and it is Facebook’s formula for deciding what users see in their NewsFeed. Each object...…[more]

Andy Carvin: The Future of Journalism?

Andy Carvin: The Future of Journalism?

Last week I had the opportunity to sit down with Andy Carvin, Senior Strategist for National Public Radio. We were both in New York for ReadWriteWeb.com’s 2Way Summit at Columbia University wher…[more]

Interview with Nicholas Kristof: Precursor to His Sunday Column?

Interview with Nicholas Kristof: Precursor to His Sunday Column?

Yesterday, Sunday, April 17, 2011, New York Times columnist Nicholas D. Kristof wrote an opinion piece The Power of Mockery. A month earlier on March 17, 2011, I conducted this video interview with Kr…[more]

Pew Counts: What’s Behind and Ahead for Social Media

“The skill set of journalist’s has never been in more demand.” – Lee Rainie In March of 2010 our Executive Director Leonard Witt had a chance to sit down with Lee Rainie, Direc…[more]

Shiv Singh Head of Digital at PepsiCo America


“Just as no one questions today the need to have a customer service telephone number, you cannot question the need to have connections with your consumers in social media.”

Fancher: It Takes a Community to Reinvent Journalism

Mike Fancher, former 20-year executive editor of the Seattle Times, is writing a Knight Commission white paper on local journalism and he tells Leonard Witt in this Future of Journalism video interview: Have the community at the center of everything you do…Bring people into your thought process. Get the benefit of finding out more precisely…

Firestone: Healthy communities need high quality information

“Information is just as important to the health of the community as safe streets, good health, and clean air.” That is the basis of the Knight Commission Informing Communities: Sustaining Democracy in the Digital Age report, according to Charles M. Firestone, director of the Aspen Institute Communications and Society Program. “Oddly enough,” Firestone told Leonard…

20-year-old Discusses Winning Business Plan to Reinvent Journalism

Want to feel better about the future of journalism? Then read this IM Interview Leonard Witt conducts with Jesse Villanueva, the 20-year-old advertising director of San Diego State University’s The Daily Aztec. He won the first First National Sustainable Journalism Concept-2-Reality Competition sponsored by the Center for Sustainable Journalism at Kennesaw State University. Catherine Shen,…

State of News 2010 Contributor Optimistic about Journalism’s Future

Yesterday Pew Research Center’s Project for Excellence in Journalism released its annual “State of the News Media 2010” report. Lee Rainie, Director of the Pew Internet & American Life Project, provided information for the report’s section on Online Economics and Consumer Attitudes. So what does Rainie think about journalism’s future? He is optimistic. In the…

WNYC CEO: Difficulty of Public Funding of Journalism Gets Underestimated

Will public funding, the public radio model be the savior for high quality, ethically sound journalism? Laura Walker, President and Chief Executive Officer of WNYC Public Radio, says, “I don’t think it is an easy model, I think it’s actually harder, and I think it gets underestimated.” To learn more, watch the Leonard Witt video…

Researcher: Reading News at Work Lowers Inclination to Pay

There was a time when folks leisurely read their news over breakfast. Alas, Northwestern University researcher Pablo Boczkowski has found that now people are reading most of their news on the internet at work. Their new reading habits are such that, according to Boczkowski, it is unlikely that they will pay for the news. Boczkowski…

Robert Picard Optimistic About Journalism, Not News Bureaucracies

As part of Leonard Witt’s video series on the Future of Journalism he spoke with Robert Picard, a well respected media economist; when Witt asked him the big question about the Future of Journalism, Picard responded: I’m very optimistic about the future of news and journalism. I’m not as optimistic about large bureaucratized organizations that…

Rosenstiel, A Journalism Optimist — But It May Be a Long Wait

Yesterday, after using the Baltimore media ecosystem as a case study, the Pew Center’s Project for Excellence in Journalism (PEJ) issued a rather gloomy report on the state of local news. A few weeks ago, I asked Tom Rosenstiel, director of PEJ, if he was an optimist or pessimist about the state of the journalism….

Geek Squad Founder: Journalism Start-Ups Must Think Mobile First

Geek Squad founder Robert Stephens says anyone contemplating a journalism start-up should think of getting a mobile presence first and then think of a computer application that plays off the app, not the other way around. Indeed, if he were starting the Geek Squad today, it would not be providing support for computers, it would…