Category Archives: marketing

StumbleUpon Overtakes Facebook, #1 in Website Referrals in all of North America

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Source: StatCounter Global Stats – Social Media Market Share Do you stumble? Do you at least know what it is? You should, and here’s why. Kicking off 2011, StumbleUpon, a website that recommends ‘the best of the web’ based on the recommendations of users with similar interests, got to add another shiny achievement to its…

Recent Facebook Updates Cripple Pages

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Facebook is a great website, there is no doubt. And its communities are invaluable to news organizations, or at least they used to be. Last week Facebook began to roll out a whole host of updates to the site, changing not just how it looks but also how it functions. Despite the protests that always…

Edgerank is Vital to Your Brand’s Visibility on the Web

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Remember when people launched entire companies dedicated to helping people get more visibility in Google’s search results? While search is certainly still a vital part of any brand’s visibility strategy, there is a new algorithm in town. It’s called Edgerank, and it is Facebook’s formula for deciding what users see in their NewsFeed. Each object…

4 Arguments to Sell Social Media to Your Boss

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So you’re sold on this social media thing. Its fun, hip, and generally what’s happening. But how do you sell your boss (and the rest of your organization) on the benefits of diving headlong into a non-traditional marketing strategy? For some social media is still mystical and even scary, but there are some added benefits…

Some bad social media advice: hire young and NEVER hire an expert

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So why did you click through to this post? Do you enjoy bad advice? Did curiosity get the best of you? Or are you smart enough to realize that our bits and pieces of unconventional wisdom aren’t genuinely bad advice? Either way we’re glad you’re here. In some small way it’s a sign that we’re doing…

Ford’s Social Media Success Not Limited to Big Business

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Since SoCon11 keynote panelist Sam De La Garza took over as the Ford Fiesta Product Marketing Manager more than three years ago the largely social media based marketing campaign has churned out some impressive numbers. more than 6.2 million views on YouTube more than 750,000 views on Flickr and, most importantly, more than 50,000 inquiries…

Pew: 65 Percent of Internet Users Have Paid for Content

So for those of you who think people will not pay for content, think again. This from a Pew Research Center Internet & American Life Project report: Nearly two-thirds of internet users – 65% – have paid to download or access some kind of online content from the internet, ranging from music to games to…

Shiv Singh's Keynote Presentation at SMIATL

Couldn’t make it to the Social Media Integration Conference? Did you attend and love it so much that you just need more? In any case, we are excited to share with you this wonderful presentation on how to effectively integrate social media into your existing Marketing and PR campaigns. Let us know what you think…

Olivier Blanchard's Presentation at SMIATL

Couldn’t make it to the Social Media Integration Conference? Did you come to the conference, but didn’t get a chance to be a part of Olivier’s advanced social media bootcamp? Or did you attend and love it so much that you just need more? In any case, we are excited to share with you this…

Beyond Social Media: Marketing and Engagement with Olivier Blanchard

Oliver Blanchard is the type of person that can get 55 comments on his BrandBuilder Blog biography. His turn-ons include “anything innovative” and his professional background in 80 words or less amounts to choppy sentence fragments and big name dropping – just to fit it all in. For a consultant and speaker who, by his…