Shiv Singh Head of Digital at PepsiCo America

“Just as no one questions today the need to have a customer service telephone number, you cannot question the need to have connections with your consumers in social media.”

Noah Echols, Creative Technologist at the Center for Sustainable Journalism, recently sat down with Shiv Singh of PepsiCo America to chat about social media. Take a look at the video that covers everything from social agencies to mobile technology to Michael Jackson.

Be sure to check back frequently as we will be uploading more videos with leading thinkers and practitioners in the social media space over the next several weeks. If you’re interested in networking with some of the most influential social media folks from around the south east, you won’t want to miss the fifth anniversary of Atlanta’s premier social media conference, SoCon11.

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