Pew Research Center Releases Surprising Stats on Mobile Adoption

WOW! These stats are really fascinating. People are trending away from wired internet access toward being exclusively mobile. What does this mean for journalism initiatives that are launching? Think mobile first.

 

Pew Research Center’s Internet & American Life Project┬áreleased their “first-ever ┬ástand alone reading on smartphone ownership and usage based on new survey data.” The report is available for immediate release/publication. Among the key findings:

  • 35% of US adults own a smartphone of some kind. The financially well-off, college graduates, those under the age of 45, and non-whites are especially likely to be smartphone owners.
  • 25% of smartphone owners say that they do most of their online browsing on their smartphone, and around one third of this group lacks traditional broadband access at home.
  • 35% of smartphone owners have an Android phone, while iPhones and Blackberry devices are each owned by 24% of smartphone adopters. Android phones are especially prevalent among young adults and African-Americans, while iPhone and Blackberry adopters skew towards those with relatively high levels of income and education.

The full report is available on our site at http://pewinternet.org/Reports/2011/Smartphones.aspx.

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