13% of Adult Internet Users Have Used Twitter [Research]

We just posted a study yesterday from the Pew Internet and American Life Project on internet telephone use that many people (including our staff) found really surprising. Today another interesting study is out showing that 13% of internet users have used Twitter with non-whites leading the pack.

According to Pew the study shows a significant increase from the 8% of online adults who identified themselves as Twitter users in November 2010. One really interesting statistic is the number of Twitter users using a mobile device to send tweets. 95% of Twitter users own a mobile phone, and half of these users access the service on their handheld device.

One last finding, Twitter use by internet users ages 25-34 has doubled since late 2010 (from 9% to 19%) and usage by those ages 35-44 has also grown significantly (from 8% to 14%).

 

Key Findings:

  • 13% of adult internet users have used Twitter—that is up from 8% in November 2010.
  • Among Twitter users who own a cell phone, just over half (54%) have used their phone to access the service.
  • Non-whites (and African-Americans in particular) continue to be at the forefront of Twitter adoption. One quarter of online African-Americans use Twitter, with one in ten doing so on a typical day.
  • Twitter use is spreading to a wider range of ages. Those between the ages of 25 and 44 experienced notable adoption growth since late 2010.

 

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