Some 73 percent of cellphone owners text message, with 31 percent preferring a text to an actual phone call, according to data released today by the Pew Internet & American Life Project.
Heavy text users, or those that send and receive more than 50 messages a day, preferred text to talk 55 percent of the time.
Over all adult text messaging usage has leveled of, or seen minimal change, since 2010. The average adult sends or receives 41.5 messages on a typical day.
Also among the findings, although still predominantly unchanged since 2010, is that cell phone owners age 18 to 24 send and receive more than double the number of messages on a typical day, ranking in at 109.5 texts daily.
Earlier this year Pew found that 46% of adults get at least some of their local news from their mobile device. What these trends mean for the industry is still anyone’s guess, but if the explosion of smartphone apps, and more recently HTML5-based apps, is any testament it looks like our news consumption and communications will continue to migrate mobile.
Whether or not texting habits will stay the same as the 18 to 24 demographics begin to age remains to be seen – The study only covered adults 18 and older – but if they do continue expect to see an even bigger influx and focus on mobile technologies in the coming years.
Pew took a telephone survey of 2277 people across the U.S. for the study. It’s unclear if they would have gotten a larger response had they texted.
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