Social media is not a plaything, a buzzword or a passing fad. It’s here to stay. And, yes, It can even create leads for your business.
Some of the main social networks that businesses and business professionals use include Facebook, Twitter and Youtube. Beyond those, many others exist, and that’s not mentioning places such as forums and message boards.
Still not convinced that social media is crucial to your professional success? The following new facts should show you why tweeting, liking and being social do matter and will continue to grow in importance.
3 interesting facts about Twitter
Pew Internet recently released its yearly update for the microblogging service. Here are a few of their findings that might surprise you:
- The percent of online adults who use Twitter: 13. This isn’t a huge number, but it is a noticeable jump from the year before. Also, this tool has seen a lot of media attention lately (from helping spur revolutions in other countries to getting politicians in trouble) and it will likely continue to grow.
- The percent of Internet users ages 25-34 use Twitter: 19.
- The percent of web users ages 35-44 use the service: 14.
What these numbers don’t explain is how Twitter is useful. I’ve found the site to be hugely helpful for networking. You can find important people in your industry and in your city, and then you can build relationships with them.
More interesting facts about social media
Edison Research also recently released some interesting stats about our social habits. The following are a few findings that help show why social media and business need to mesh together:
- The majority of Americans 12+ have a profile on one or more social networks.
- Approximately 46 million Americans 12+ check social media several times per day.
- One in four social network users willingly follow brands, products and services.
Need more convincing? Then check out two more facts from an article about the monetary possibilities of social networks:
- Half of Twitter users have posted comments regarding customer services or products. If you’re on these networks, you can use tools to see when people mention you so that you can respond or learn from what people are saying.
- More than 60 percent of Twitter users have browsed for a product or service, compared to roughly 50 percent of Facebook users.
Technology and social networks will continue to expand and people will be spending more time online, so it’s a good idea to get involved now. Someday Facebook and Twitter may fade away, but others are sure to take their place.
Ready to integrate your business with social media? The Social Media Integration Conference in the Atlanta metro area September 16-17, 2011, is exactly what you need. Register now, and tweet about it using the hashtag #SMIATL.