Top 4 Social Media Blunders

We can certainly learn a lot from social media successes, but its much more entertaining to learn from the failures of individuals and companies.  Read through this list of the Top 4 Social Media Blunders, and then vote on which on you think is the most costly.


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1. Ignore the threats of those who say they will employ the power of social media to damage your reputation.

With nearly 8 million views, Dave Carroll of the Halifax-based band, Sons of Maxwell, has declared war on United Airlines.  Traveling through Chicago, he and his band witnessed baggage handlers throw an expensive Taylor guitar.  They alerted United employees, but were not given any help.  After discovering damage to the guitar and being told by United that they would not be compensated for the damage, the band pledged 3 songs about the incident to be posted to YouTube.  2 of the three videos have been posted, and both have gone viral.

2. Post offensive images of yourself and others on your Facebook profile.

A New England Patriots cheerleader was removed from the squad after photos surfaced of her standing over an unconscious party-goer who was bloody and had vulgar graffiti littering his face. Even while many think these profiles are personal, any proof of a bad decisions could influence a company’s willingness to put their public relations at risk.

3.Print the wrong Twitter account on your restaurant chain’s menu.

It seems Denny’s print design team struck out on the latest menu that featured the Twitter account of a Taiwanese man, Dennys Hsieh. Despite their failure, credit has to be given to the chain for embracing social media when many companies have still not learned how to integrate Twitter into their marketing and PR strategies.

4. Forget to register your company name on social networking sites before they are taken by a disgruntled customer.

@EasyJetService is not the official Twitter account of the discount airline.  It is the account of a disgruntled customer airing his grievances with the company.  EasyJet was slow to embrace Social Media and has paid the price for it.  Other negative accounts have also surfaced, and recently an official account (@EasyJetCare) aimed at rescuing the airline’s damaged reputation.

No Responses to Top 4 Social Media Blunders
  1. Andrew Pelt
    March 30, 2010 | 6:14 am

    We are Eric Harr Social Media — and we believe passionately that social media can unleash the greatest good our world has ever seen. We showed it in Haiti — and we are seeing it everyday among the over 10 million people we reach each month. We help individuals build their brands and brands build their business by coalescing the strengths of traditional and social media. We leverage the most powerful social media platforms to help our clients boost brand equity, win new customers, transform current customers into vocal evangelists — and catalyze social change. Bottom line: we do good business with good people as we do good in our world. Social Media For Social Good. Who’s with us?

    http://www.ericharrsocialmedia.com

  2. Wilford Turns
    April 1, 2010 | 6:13 pm

    You have to express more your opinion to attract more readers, because just a video or plain text without any personal approach is not that valuable. But it is just form my point of view

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