We can certainly learn a lot from social media successes, but its much more entertaining to learn from the failures of individuals and companies. Read through this list of the Top 4 Social Media Blunders, and then vote on which on you think is the most costly.
With nearly 8 million views, Dave Carroll of the Halifax-based band, Sons of Maxwell, has declared war on United Airlines. Traveling through Chicago, he and his band witnessed baggage handlers throw an expensive Taylor guitar. They alerted United employees, but were not given any help. After discovering damage to the guitar and being told by United that they would not be compensated for the damage, the band pledged 3 songs about the incident to be posted to YouTube. 2 of the three videos have been posted, and both have gone viral.
A New England Patriots cheerleader was removed from the squad after photos surfaced of her standing over an unconscious party-goer who was bloody and had vulgar graffiti littering his face. Even while many think these profiles are personal, any proof of a bad decisions could influence a company’s willingness to put their public relations at risk.
It seems Denny’s print design team struck out on the latest menu that featured the Twitter account of a Taiwanese man, Dennys Hsieh. Despite their failure, credit has to be given to the chain for embracing social media when many companies have still not learned how to integrate Twitter into their marketing and PR strategies.
@EasyJetService is not the official Twitter account of the discount airline. It is the account of a disgruntled customer airing his grievances with the company. EasyJet was slow to embrace Social Media and has paid the price for it. Other negative accounts have also surfaced, and recently an official account (@EasyJetCare) aimed at rescuing the airline’s damaged reputation.