Kennesaw State University

Tag Archives: Nielsen

When Pay Walls Go Up Page Views Go Down

Ever since Variety put a pay wall in place last December, online page views for the Hollywood trade pub are down a whopping 40%.  Here are the numbers from Nielsen: Before pay wall = 3.2 million.  After paywall = 1.9 million.    Visitors can still view five articles a month for free until they hit [...]

Paying for news online: What readers want and don’t want.

Nielsen surveyed 27,000 people in 52 countries to see whether they’re willing to pay for online content.  It’s no surprise that 85% prefer free content. They oppose paying for homegrown content such as podcasts, blogs, video uploads, and social communities.  They are more likely to pay for movies, music, games and current television shows.  Here [...]